CONTEMPORARY MENSWEAR · MALTA
From the mirror to the runway.
Plan B Experience grew out of Samuel Mark’s work in grooming: a world of mirrors, metal and precision, where a change in appearance can mark a change in how someone sees himself.
The clothing brings that idea into silhouette, proportion and movement. Black gives the collection its continuity. Matte and reflective surfaces, extended lines and structured panels give each piece its character.
Samuel Mark
Samuel Mark is the founder and creative director. After building the Plan B grooming and lifestyle concept in Malta, he developed its focus on confidence and transformation into a contemporary menswear label.
A growing history
Origins — Malta
The Plan B barbershop established the attention to identity, detail and personal presence that informs the fashion label.
8 July 2026 — The debut
The Experience opened the third evening of Malta Fashion Week in Valletta. It introduced the label’s first collection and its all-black visual language.
28 August 2026 — Iceland
The collection travelled to Iceland Fashion Week in Reykjavík. The presentation was documented by Arun Nevader for Getty Images.
In the press
A FashionX feature introduces Samuel Mark’s debut. Reuters photography documents the Malta runway; Getty Images documents the Iceland presentation. Explore the original sources in the press archive.